Brief: The Perrier-Jouet brand had evolved in its look and feel and the website needed to reflect this across all their websites globally. Only a redesign was required as the PR mandate to use WordPress hadn’t been mandated yet.
Challenge: Main challenge was to ensure localisation of the content didn’t impact the look and feel of the website. Stakeholder buy in of the website look and feel was also critical as being a formidable luxury brand, the site required to look as good as the ATL comms being distributed globally.
Result: New website is being continued to be rolled out globally across other markets, however key markets of Japan, Germany and the US are now live. Continuous new content from the brand is being incorporated in the sites to encourage new invigorating content within the site to showcase the brand’s evolution digitally.