Latest projects

RRS REDESIGN DISCOVERY PROCESS

Project currently in process and under NDA.

This case study is to showcase my thinking from early Discovery to Prototype Testing in Design and how we utilised Design Thinking principles across the entire first three stages of the project to define a desirable product for the new Royalty Resale platform initiative.

Samsung soundbar strategIC THINKING

Case study showcases my thinking process from being presented with a problem to solve, to doing a Landscape review with the 4Cs for the brand and product and how we ended up with a strategic recommendation, but also a content, CX and media framework to utilise in production.

OROTON VOC PROGRAM

This case study showcases the process of sourcing, creating, testing and utilising a VOC program for the first time for Oroton and how I applied the learnings from the program across the business to meet a range of objectives.